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Writer's pictureJohn Grady
Aug 202 min read

Raising the Bar: How Hemp Beverages Are Redefining the Festival Experience


The image shows a vibrant nighttime scene at an outdoor event, likely a festival or fair. In the foreground, several people are gathered around a booth with a black canopy that displays the text "LET'S GET LIT" and "NO HANGOVER | HEMP DERIVED." The booth is lit with warm, yellow string lights, creating a cozy and inviting atmosphere. The people, who appear to be engaged in conversation, include a man wearing a tie-dyed shirt, another in a light-colored button-up, and two men in black T-shirts, one of whom seems to be explaining or discussing something with the others. A security guard stands to the right, watching the scene. The background reveals more festival-goers, colorful lights from other booths, and attractions, all set against a dark night sky. The setting captures the lively and energetic ambiance of the event.
UrLit at the Washington Town and Country Fair

The Missouri Hemp Trade Association (MHTA) is witnessing the fruits of its labor as hemp products become increasingly accepted at public events, such as the Washington Town and Country Fair, much like the way alcohol slowly re-entered the social scene after Prohibition. This year, the fair, known for hosting big-name bands like the Goo Goo Dolls, featured UrLit, an up-and-coming player in the hemp beverage scene. Situated across from one of the many beer gardens, UrLit used the event as an opportunity to introduce their newest creation, Plastered Pineapple, a refreshing and innovative hemp drink.


The image shows a 12 fl. oz. (355 ml) beverage can with a vibrant and eye-catching design. The can is labeled "URLIT" in large, bold, stylized letters, with the flavor "Plastered Pineapple" prominently displayed at the bottom. The background is a mix of green and yellow hues, with images of sliced pineapples adding a tropical feel. The top of the can includes the text "CONTAINS HEMP DERIVED THC" and "Plastered Pineapple" in smaller print. The can also features a triangular logo with the number 9 inside, indicating that it contains hemp-derived THC. The can is covered in droplets of condensation, giving it a refreshing, chilled appearance.
Plastered Pineapple

Though UrLit is still growing, currently occupying just one tent at the fair, the excitement surrounding their offerings suggests that the Washington Fair could see its first hemp garden next year, right alongside the traditional beer gardens. Their commitment to ensuring a responsible experience for consumers was evident, with security present to verify IDs, maintaining an atmosphere that was both enjoyable and safe for all attendees.


The image captures a lively scene at an outdoor event, likely a festival or fair. In the foreground, a security guard is checking the ID of a young woman in a denim jacket, while other women wait in line behind her. The security guard is wearing a gray shirt with "SECURITY" written on the back. On the counter in front of them, several brightly colored cans of beverages are stacked, with "Plastered Pineapple" being the most visible label. The scene is bustling with activity, as more people can be seen mingling and enjoying the event in the background, with tents, lights, and other festival-goers adding to the festive atmosphere. The setting suggests a fun and social environment where security is ensuring that beverages are being served responsibly.
Gall Defense Security Solutions LLC checking IDs

The vibe around UrLit’s tent was something special, a smooth “Slide” into a more relaxed and positive environment. As the Goo Goo Dolls played on, the crowd around UrLit’s booth was all smiles, enjoying the music and the moment, echoing the sentiment of “Better Days” for hemp beverages. Notably absent were the belligerent behaviors often associated with overindulgence in alcohol. Instead, festival-goers around UrLit were relaxed, smiling, and even dancing, showcasing how hemp beverages can enhance public events in a way that is both enjoyable and responsible.


Brian Riegel of South Point Hemp stands in front of a booth at an outdoor nighttime event, wearing a black T-shirt with the "LIT" logo on the chest. Behind him, a traditional red and white horse-drawn wagon is visible, adorned with festive decorations and a sign that reads "Washington." The background includes other event-goers and a white van parked nearby, contributing to the lively atmosphere of the fair or festival.
Brian Riegel of South Point Hemp proudly represents the 'URLIT' brand at the fair starting new traditions.

Brian Riegel of South Point Hemp, the brand behind UrLit, acknowledged the challenges that lie ahead in normalizing hemp products but expressed confidence in the path forward. “We know there are going to be challenges along the way to normalization,” Riegel said. “But the safeguards we, along with members of the MHTA, are employing will help ensure that hemp products are not only accepted but valued as safe and responsible alternatives in the marketplace.” Riegel’s dedication and forward-thinking approach highlight the collective effort within the hemp industry to establish these products as a respected part of the consumer landscape.




The time to act is now. With your support, we can ensure that innovative and responsible products like UrLit remain on the shelves in Missouri. Your contribution will help us safeguard the future of hemp beverages and protect the rights of farmers, producers, and consumers alike. Stand with us in our fight against government overreach and help secure the place of hemp in our communities. Join the Missouri Hemp Trade Association today or make a donation to keep our movement strong. Together, we can create a future where hemp products are not just accepted, but celebrated.


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